Enroll now to join this live cohort based course led by Professor Michael Bernstein
For Consumer Apps
Your chance to learn live with Stanford Associate Professor Michael Bernstein and a cohort of driven industry professionals
5 x 2 hr sessions (+ recordings of each live session)
4pm PST; March 15, 16, 21, 22 and 24
Key Learning Outcomes
Key Learning Objectives:
How to design social experiences that drive user engagement
Techniques for rapidly prototyping and testing new social experiences
Key Learning Objectives:
How to overcome the cold start problem when building new communities
The fundamentals of how virality and viral content work
Instructor Dr. Michael Bernstein
Dr. Michael Bernstein designs social systems. From social media to crowdsourcing to remote work collaboration platforms to AI-human collaboration, Michael has close to 15 years of experience envisioning the future of social design.
Michael is also an Associate Professor of Computer Science and STMicroelectronics Faculty Scholar at Stanford University. He has received awards for both his teaching and his research, he has over 45,000 citations and his work has been reported in venues such as The New York Times, New Scientist, Wired, and The Guardian.
He has been recognized with an Alfred P. Sloan Fellowship, UIST Lasting Impact Award, and the Patrick J. McGovern Tech for Humanity Prize. He holds a bachelor’s degree in Symbolic Systems from Stanford University, as well as a master’s degree and a Ph.D. in Computer Science from MIT.
Silicon Valley’s Best
Co-Founder & CTO @ Instagram
Head of Product - Responsible AI @ Google
CEO @ Upwork
Want to get to know Professor Bernstein?
You’re invited to our live course information session
Professor Berstein is hosting a live 30 minute session free to attend for all. He will be giving a breif introduction to the his upcoming course and then answering audience questions.
4:00-4:30pm PST; March 15
What you get out of
The last decade has led to nearly every consumer product integrating social connections one way or another. Some of these efforts catalyze major success by creating meaningful opportunities for connection, and others have crumbled due to poor design, or worse, created substantial harm to the community and to the product. What separates the failures from the successes? How do we design social spaces effectively and responsibly?
This course teaches frameworks for designing and understanding online social applications:
How do we design spaces that are bustling spaces and avoid creating empty ghost towns?
How do we get a new social app off the ground, and then what must we change as it grows?
What really makes something go viral, and what can (and can’t) a product do to harness virality?
How do we foresee the inevitable harassment and anti-social behaviors that will arise in advance, and what techniques help us manage them?
What might the future of social technologies look like?
This course will introduce frameworks, case studies, design techniques, and fundamental social science principles that will equip professionals across many roles: product managers who are responsible for crafting social spaces, marketing and growth professionals who engage with social media and their products’ communities, and entrepreneurs who are creating new social environments. Guest visitors from industry will join to anchor the course lessons in their experiences.
The cold start problem and achieving critical mass
Strategies for overcoming the cold start: seeding, identity, lead users
Techniques for prototyping community features and social apps, e.g., social bricolage
The challenges of growth: case studies, newcomer enculturation, threats to pro-social norms
The role of algorithms: ranking, recommendation, moderation, and others
Techniques for scaling culture and norms
Anti-social behavior—including trolling, flaming, political hostility, bullying, IPV—and their underlying causes
Design and community leadership techniques to mitigate these behaviors: community feedback, moderation, minimizing design micro-aggression, algorithmic supports and early detection
Misinformation: how to detect it, how to mitigate it
How will emerging technologies transform the future of social interaction online? What will change, and what will likely fail?
Artificial intelligence in social bots
Collaborative virtual reality and the metaverse
Techniques for predicting the influence of emerging technologies: “beyond being there”, social translucence
Still have questions?
We’re here to help!
Do I have to attend all of the sessions live in real-time?
You don’t! We record every live session in the cohort and make each recording and the session slides available on our portal for you to access anytime.
Will I receive a certificate upon completion?
Each learner receives a certificate of completion, which is sent to you upon completion of the cohort (along with access to our Alumni portal!). Additionally, ScholarSite is listed as a school on LinkedIn so you can display your certificate in the Education section of your profile.!
Is there homework?
Throughout the cohort, there may be take-home questions that pertain to subsequent sessions. These are optional, but allow you to engage more with the instructor and other cohort members!
Can I get the course fee reimbursed by my company?
While we cannot guarantee that your company will cover the cost of the cohort, we are accredited by the Continuing Professional Development (CPD) Standards Office, meaning many of our learners are able to expense the course via their company or team’s L&D budget. We even provide an email template you can use to request approval.