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Your chance to engage live with Matt Dixon (author of best-selling book, The Challenger Sale), Challenger coaches and a cohort of driven sales professionals

4 x 2 hr sessions

12pm PST; September 06, 08, 12 & 19

Price:  $800 per seat (expense through L&D)

Early Bird Price:  $750 per seat
expense through L&D)

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Recommended by

Global Sales Leaders

Pier Paolo Perrone

Founder and CEO @ Frontlegs GmbH

“The lively and very impressive teaching style of both instructors was beyond my expectations and unlike anything else I've ever experienced in a similar context!”

Carrie Tyler

Global Account Executive @ Flexport

“The technology was really easy to use and it was really helpful having an aid who was supporting by leading the discussions in each of the chatrooms. I also enjoyed seeing how other industries are used to selling given I sometimes feel like I work in a bubble in my own industry.”

Thomas Brunskill

CEO @ Forage

“ScholarSite's Challenger Sale cohort has brought our sales team together and lead to significant cultural and performance improvements that I never thought possible!”

This course is designed for

Sales Professionals

New Business Sales Executives

Account Managers

Sales Development Representatives

Sales Engineers

Key Learning Objectives:

How to transition from pitch-based selling to true commercial teaching

How to build a sales message that reframes status quo thinking and motivates action

How and when to deliver that message as part of a compelling sales dialogue

Meet your


This course is a purposeful mix of research from the author of The Challenger Sale, Matt Dixon, and application, with coaching from Ramsey Jay, one of the most experienced trainers of the Challenger approach in the world.

Matt Dixon

Author of The Challenger Sale & Founding Partner of DCM Insights

Matt Dixon is one of the world’s foremost experts in sales and customer experience.  Known for his ground-breaking research, he is the author of The Challenger Sale, which was a #1 Amazon and Wall Street Journal bestseller, has sold nearly a million copies worldwide and has won acclaim as “the most important advance in selling for many years”.

In addition to his research and writing, Matt is a seasoned practitioner having held executive leadership roles in strategy, new product development, product management, research, and innovation for companies like Tethr, Korn Ferry Hay Group and CEB (now Gartner). He is now a founding partner of DCM Insights, a company focused on using data and research-backed frameworks to help companies win, retain and grow customer relationships.

Ramsey Jay

Challenger Advisor; Sales Strategy and Executive Coaching Specialist

Ramsey Jay is a Wall Street trained finance executive who is a recognized expert on leadership development and strategic communications. He has been a Sales Coach and Challenger Advisor for 10+ years and has helped hundreds of companies from multiple industries improve their salesforce effectiveness and execution.

Ramsey is also a highly sought after strategic consultant as the Founding Principal of Ramsey Jay Jr & Associates which specializes in institutional sales strategy and executive coaching. He will help apply Matt’s research and frameworks to your own unique sales strategy.

The cohort is supported by a partnership between ScholarSite and Challenger

The Challenger Approach is a

Critically Acclaimed

Sales Methodology

About this

Live Cohort

The best salespeople don’t just build relationships with customers. They challenge them.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, Challenger learned that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. They found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one - the Challenger - delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer’s specific needs and objectives. Rather than acquiescing to the customer’s every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The skills that make Challengers unique are replicable and teachable to the average sales rep. The Challenger Approach is proven to help sellers win even the most complex deal. This course will help you lay the foundation for becoming a Challenger seller, learning the fundamentals of the approach through practical tips and applicable resources. You’ll learn the key skills of a Challenger, focusing on Commercial Teaching and building Constructive Tension. You’ll also learn how to tailor and take control of your customer conversations to drive action.

Session 1: Challenger - A decade-long study into buyer and seller behavior

Tuesday, September 6th
12 PM (PST)

In this opening session, Matt Dixon will:

Explore the B2B decision making process and how today’s buying groups really operate

Outline a behavioral model for selling, developed from the largest global study of sales people ever conducted

Provide a framework to manage Constructive Tension in sales conversations, which is a foundational force necessary to motivate today’s buyers to take action

Presented by Matt Dixon

Session 2: The secret of commercial insight

Thursday, September 8th
12 PM (PST)

In the second lecture, Matt will:

Explore how to flip the traditional sales pitch on its head, providing a much better experience for both buyer and seller

Outline a conversational model that moves customers from status quo to new thinking

Provide a framework as the foundation for your own insight-led sales pitch

Identify opportunities to reframe customers’ assumptions about their business as part of Commercial Teaching

Presented by Matt Dixon

Session 3: Refine your market-ready message

Monday, September 12th
12 PM (PST)

In the third lecture, Ramsey Jay will coach you in message building by helping you:

Quantify the costs and impact of the customer’s status quo as a way to build tension and motivate action

Humanize the message with stories and personalization

Connect your message and teaching to your differentiated solution

Presented by Ramsey Jay

Session 4: Deliver the message as a Challenger seller

Monday, September 19th
12 PM (PST)

In the fourth lecture, Ramsey will coach you in message delivery by helping you

Tailor the sales experience to individual stakeholders in the buying group

Identify and utilize a Mobilizer to build buying group consensus and take control of critical milestones in the buying process

Prescribe next steps to move consensus building and decision making forward

Presented by Ramsey Jay

Still have questions?

We’re here to help!

Do I have to attend all of the sessions live in real-time?

You don’t! We record every live session in the cohort and make each recording and the session slides available on our portal for you to access anytime.

Will I receive a certificate upon completion?

Each learner receives a certificate of completion, which is sent to you upon completion of the cohort (along with access to our Alumni portal!). Additionally, ScholarSite is listed as a school on LinkedIn so you can display your certificate in the Education section of your profile.!

Is there homework?

Throughout the cohort, there may be take-home questions that pertain to subsequent sessions. These are optional, but allow you to engage more with the instructor and other cohort members!

Can I get the course fee reimbursed by my company?

While we cannot guarantee that your company will cover the cost of the cohort, we are accredited by the Continuing Professional Development (CPD) Standards Office, meaning many of our learners are able to expense the course via their company or team’s L&D budget. We even provide an email template you can use to request approval.

I have more questions, how can I get in touch?

Please reach out to us via our Contact Form with any questions. We’re here to help!

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